Media
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Hero Factory utilizes various forms of multimedia in order to disseminate the story and promote the sets, like BIONICLE.
Digital Media

Websites
HeroFactory.com
A website was developed for the toy line, and serves as the main hub for interactive story material.
- HeroPad - The HeroPad allowed users to enter codes obtained from sets, and access rewards.
- Animations - There is a number of animations available on the site, which either serve as introductions to the storyline or promote the various sets.
- Online Games - Multiple online games were available to play, either as characters from the Hero Factory story, or as the player's own custom hero. There are also four app games, three of them being versions of the online games in HeroFactory.com.
- Hero Factory FM - A podcast that tells about minor events in the Hero Factory story.
Hero Recon Team
The Hero Recon Team website has story information regarding the Hero Recon Team in addition to its main feature, an online application that allows users to design and purchase custom-designed sets representing Recon Team agents.
Microsites
There are multiple non-LEGO websites that advertise and contain Hero Factory content.
- YTV Microsite - YTV, a Canadian youth television station, constructed a microsite for the Hero Factory line, featuring online versions of the comics (as well as the exclusive copy of Comic 3: The Enemy Within), games, and other activities and information about Hero Factory.
- Toys "R" Us Hong Kong Microsite - A site hosted by Toys "R" Us, a popular toy store chain. The site displays online versions of Hero Factory comics, and advertises several links to HeroFactory.com. There is also a leaflet for the late-2011 sets.
- Argos Microsite - Argos is a large general-goods retailer in the United Kingdom. As part of their "Kids World" section, they had a microsite for the Hero Factory line. The site featured character bios for all of the sets released in Winter of 2011, as well as stats for them, and links to various downloads, such as screensavers.
- Cartoon Network United Kingdom Microsite - The UK site of the television channel Cartoon Network has several microsites for various shows that it airs, including Hero Factory. The site advertises the Heroes and villains of the Breakout line, featuring various wallpapers as well as the online game Breakout.
- Nickelodeon Australia Microsite - The AU site of television channel Nickelodeon (who also broadcasts the Hero Factory TV specials in the US) has a microsite up featuring the winter wave of 2013 sets.
LEGO Club Inside Scoops
There are four online stories that were published in the Inside Scoop section of the LEGO Club section of LEGO.com, called "Inside LEGO Club Inside Scoops", similar to the BIONICLE online stories in BIONICLE.com and BIONICLEstory.com. These stories provide minor details to the Hero Factory story. Each of them has a first-person perspective.
- Omega Recon Reports - Released on 2012. It was divided into four chapters, each being called a "report". It is about a member of the Hero Recon Team, "Omega", telling about Mission: Catch 'Em and Cuff 'Em.
- Dangerous Dimensions - Released on 2013. It is about Preston Stormer telling about five of the alternate universes that he studied.
- Dragon Bolt vs Jet Rocka! - Released on 2013. It is about Daniela Capricorn telling about a fight between Dragon Bolt and Jet Rocka.
- Mini-Robots & Massive Mechs! - Released on 2014. It is about Professor Nathaniel Zib telling about the Battle Machines and the Heroes' Battle Machine pilot upgrades.
Television Episodes

The television episodes are the bulk of the story media used by Hero Factory. There are eleven episodes. The first 10 episodes have appeared on Nickelodeon networks in the United States, and on Cartoon Network in European countries, each being about 22 to 23 minutes long. The final episode, Episode 11: Invasion From Below, only aired in the Hero Factory website and the online game of the same name.
Music
The television episodes' music score has not been released.
The end credits of television episodes Episode 8: Breakout: Part 1 and Episode 9: Breakout: Part 2 featured the song Breakout by the band Cryoshell, who had previously contributed to BIONICLE music videos in 2007-2009. On December 9, 2012, the song was released as a single for digital download, with artwork designed by Christian Faber and inspired by the Hero Factory visual direction for that year.
"Canceled" Movie
In May 23, 2012, Universal Studios were in talks to create a live action Hero Factory movie. Since Hero Factory's cancellation after 2014 however, these plans seemed to fall through, but it is uncertain. No new word happened since the announcement of the movie.[The Hollywood Reporter]
Print Media
Comics
The Hero Factory story has also been presented through comics. Seven of the comics in the main series are based off of the first seven television episodes. Other comics in general not connected to the main storyline have also been released.
Magazines
Magazines have been an important medium for promoting the Hero Factory story. Many Hero Factory features are included in the official LEGO Club Magazine and LEGO BrickMaster Magazine. Additional magazines include the Hero Factory Promotional Magazine, the Makuhero Star and also the Makuhero Times, published as bonus material for subscribers to the LEGO Club or LEGO BrickMaster magazines.
2010's edition of Lego's annual The Brick magazine features a four-page spread on the making of Hero Factory. An interview with Jes Vestergaard on pages 44 through 47 revealed many bits information, among them how long Hero Factory has been in the pipeline for two years, what playtesting involves, and a tidbit where Verstergaard and his fellow designers lurked on BIONICLE fan-forums to see what BIONICLE enthusiasts liked and wanted. They then tried to tailor-make Hero Factory to please the BIONICLE fanbase. Quoth Vestergaard said in the magazine, "We found that plasma is a big hit, and the leader of the Heroes, Preston Stormer, actually has an ice‑plasma weapon."[BZPower - The Making of Heroes (March 13, 2010)][The Brick]
List of LEGO Club Magazines (incomplete)
- May-June 2010 - Page 15 - Big Problems call for Big Solutions - A teaser for Hero Factory where you use the Hero Factory's phone number, 1-888-4-HEROFACTORY, or visit HeroFactory.com to tell your emergency.
- July-August 2010
- Pages 8 and 9 - 1-888-4-HEROFACTORY - An advertisement where you use the Hero Factory's phone number to tell your emergency. Page 8 has the Club Code STORMER in symbols.
- Hero Factory Promotional Magazine, where you can decipher the symbols.
- LEGO Club Jr. version - Back cover - An activity where you find Meltdown, who is hiding among objects that look like his head, with Preston Stormer and William Furno searching for him. (Answer sheet)
- UK version - Pages 4 and 5 - Hero Factory Super Showdown! - The Alpha 1 Team battles Von Nebula, XPlode, Meltdown, Corroder, Thunder, and Rotor. Page 5 has Hero Factory Trivia, which asks the reader 10 questions about the Hero Factory lore.
- Issue 3 2010/June-July-August 2010 issue in Netherlands - Pages 22-23 - A contest where you could win two 2010 Hero canister sets, Preston Stormer and William Furno, a Hero Factory notepad, and two Hero Factory pens.
- September-October 2010
- Page 17-29 - Comic 2: Core Crisis.
- Page 30 - Wake up with Mak in the Morning! Only on Hero Factory Radio! - Promotes Hero Factory FM.
- Page 31 - Crack the Code! - There is a letter from Akiyama Makuro. It was made in the same format as the one in the Hero Factory Promotional Magazine. The letter tells you to use the Hero Factory Promotional Magazine to decipher the Club Code FURNO.
- Page 49 - Advertises the first four television episodes and states their release dates.
- LEGO Club Brickmaster version - Pages 30-33 - Building instructions for Lucas Valor.
- LEGO Club Jr. version - Pages 4-5 - Stuck On A Problem!
- UK version - Makuhero Star.
- Issue 4 2010/September-October 2010 issue in Netherlands - Pages 12 and 13 - "Hero Factory Super Showdown!"
- November-December 2010
- Page 11 - The top half of a page advertises the DVD compilation of the four episodes, Rise of the Rookies. The bottom half tells that the episodes will be aired on November 25, 2010, on NickToons at 9:00 pm.
- Pages 12 and 13 - Showdown! Page 13 has the Club Code SURGE in Hero Factory Promotional Magazine symbols.
- Pages 14 and 15 - Challenge the new "Mission: Von Nebula" online game! - Details the online game Mission Von Nebula.
- Page 34 - Enter the LEGO Hero Factory Building Challenge!
- Issue 5 2010/November-December 2010 issue in Netherlands
- Pages 13-15 has pages 1, 3, and 4 of Comic 1: Trials of Furno. The last page has a Club Code that allowed readers to read the rest of the comic's pages in LEGOclub.com.
- Page 23 has a picture of Meltdown.
- January-February 2011
- Page 8-9 - Hero Factory's Most Wanted - Details the Fire Villains. There is a game on the pages where you find Julius Nex and Nathan Evo, who are spying on them.
- Pages 11-12 - On Page 11, four 1.0 Heroes, Preston Stormer, William Furno, Natalie Breez, and Mark Surge, having the 2.0 Upgrade. It continues on to the next page, where the newly upgraded Heroes, along with Nex and Evo, are going to fight the Fire Villains.
- Issue 1 2011/January-February 2011 issue in Netherlands - Page 23 has a picture of Furno 2.0.
- March-April 2011 (short version without page numbers)
- Page 2 - Hero Factory was featured in LEGOLAND Discovery Center in Chicago, Michigan, from April 30 to May 1, during the LEGO Club Weekend.
- Comic 5: Ordeal of Fire, which is a separate comic book issue glued to page 3 this time, like the BIONICLE comics in 2001-2010.
- Pages 4 and 5 - Time to Put Out the Fire! - Tells the premise of the Ordeal of Fire story arc and details about the Heroes' upgrade. There is a fill-in-the-blank word game where you match the Heroes' names to their profiles.
- Page 23 - Play the Hero Factory "Creep Crushers" games! - Promotes Creep Crushers and provides tips for the online games.
- Page 27 - Hero Recon Team needs your Help - Previews the Hero Recon Team website.
- LEGO Club Brickmaster - Pages 21-25 - Building instructions for Makuro-X1.
- LEGO Club Jr. (short version without page numbers) - Pages 4-5(?) - Mission: Hero Factory Hunt - A two-page non-canon story where the 2.0 Heroes are cleaning their headquarters. There is also a fill-in-the-blank word game on the right page when one would fill words into the empty white boxes.
- May-June 2011
- Page 15 - LEGO Hero Factory Building Challenge Winners! - Presents the list of five winners from the LEGO Hero Factory Building Challenge.
- Page 21 - Build Your Own Hero! - Promotes the Hero Recon Team website.
- Issue 2 2011/March-April-May 2011 version in UK and Netherlands
- Pages 12-13 - While the March-April US issue's "Time to Put Out the Fire!" section uses Fire Lord behind the Heroes' description, this issue uses Furno 2.0 instead.
- Page 16 - "Build Your Own Hero!"
- July-August 2011
- Comic 6: Savage Planet, which is a separate comic book issue glued to page 3.
- Pages 10-11 - Ready for a Savage Planet! - Details the 3.0 Heroes. It tells the reader to "collect all six Animal Power Helmets", meaning that the reader has to collect the Heroes' animal-based helmets from their sets.
- Issue 3 2011/June-July-August 2011 issue in UK and Netherlands
- September-October 2011
- Page 3 - Witch Doctor's enslaved animals are called "mutant beasts".
- Pages 30-31 - The Trap is Set! - Details the Witch Doctor and his possessed Quatros animals. The second page includes a crossword puzzle that has the Witch Doctor and his minions' names.
- Back cover - Unleash the Ultimate Hero! - Rocka 3.0 transforms into Rocka XL.
- Issue 4 2011/September-October 2011 issue in UK, Germany, Austria, Switzerland, and Netherlands - Pages 14 and 15 (UK?) - Jungle Of Danger!
- November-December 2011
- Comic 7: Savage Planet 2, which is a separate comic book issue glued to page 3.
- Pages 14-15 - Battle for a Savage Planet! - A wallpaper for the Savage Planet wave, where the 3.0 Heroes battle the Witch Doctor and his possessed animals. The reader has to spot a picture that is not in the wallpaper.
- Hero Factory comes to life on your TV! - Features an stabled pamphlet that says that the 2011 LEGO Club DVD has excerpts from Episodes 1-6. The front picture also has Rocka XL. The pamphlet is located in between pages 14 and 15.
- The 2011 LEGO Club DVD is located in a folded and glued paper container between pages 26 and 27.
- Issue 5 2011/November-December 2011 issue in Netherlands - Page 23 has a picture of Furno's Breakout form, used as a preview for the 2012 story arc.
- January-February 2012
- Pages 10 and 11 - The first half of Breakout: Issue 1.
- Pages 32 and 33 - Battles of the Century! - tells the plot sypnosis of the Breakout story arc. It shows four battles between the eight winter wave sets that were released on early 2012 in the North America and South America. The top part of page 32 features Evo vs Toxic Reapa. The bottom part of the page features Rocka vs Black Phantom. The top part of page 33 features Surge vs Splitface. The bottom part of the page features Furno vs Jawblade. Page 32 promotes the online game Breakout (NOTE: Issue 1 2012/January-February 2012 issue in Netherlands does not have this section).
- March-April 2012
- Page 3 - A non-canon comic of a LEGO mini-figure character and the Magazine's mascot, Max, in his 3.0 Hero-like form, trying to be upgraded to "Max 2.0". Max ends up being a bear-like creature, much to his chagrin.
- A separate guide for four of the first five levels of the Breakout game, glued to page 3.
- Pages 4 and 5 - Bringing in the Bad Guys! - Two battles between two Alpha 1 Team Heroes and their Breakout villains, divided by a set of Hero Cuffs that has five times as many as a regular set of Hero Cuffs. It includes information on the characters and the Heroes' recapturing missions. On the top parts of the pages is William Furno fighting Jawblade in planet Scylla. On the bottom parts is Mark Surge fighting Splitface in the Sigma Sigma Communications Satellite.
- Page 6 - Get your Game on! - Promotes the Breakout game. It also tells the reader how to use the 2012 sets' Hero Cores to gain points in the game. The page also features Furno and the points his 2012 set provides.
- May-June 2012
- Pages 20-21 - Build your own Hero Factory Heroes & Villains! - A battle between a new Alpha 1 Team rookie and a mutated industrial robotic villain in an underwater environment that is probably the planet Scylla. It also features 18 combo models made of Evo, Furno, Surge, Toxic Reapa, Jawblade, and Splitface. It features Club Codes, HERO, VILLAIN, and FACTORY, to unlock the Hero and villain's building instructions and details for the LEGO Hero Factory Building Challenge, respectively.
- UK version - Makuhero Times.
- Issue 2 2012/March-April-May 2012 issue in Netherlands
- Pages 14 and 15 - Bringing in the Bad Guys!
- Page 20 - Promotes the Hero Factory website and features Merrick Fortis 3.0 being used to do it.
- July-August 2012 - Pages 24-25 - The first half of Breakout: Issue 2.
- September-October 2012 - Pages 10 and 11 - Ride at the Speed of Vengeance! - A battle between Speeda Demon and Stormer XL. It also details the two fighters' equipment. (NOTE: In the September-December 2012 issue in Australia and New Zealand, the section is in pages 20 and 21)
- January-February 2013 - Page 21 - Trouble Ready to Hatch - A preview of the 2013 story arc, as it has Brains in tanks.
- March-April 2013
- Page 25 - Lego.com/Club - Battle with the Brains! - Tells the reader to learn about the Brains.
- Page 37 - Beware the Brain Attack! - Furno XL studies a Brain that he captured. It details the Brain. Page 25 promotes this page.
- May-June 2013 - Page 3 - Lego.com/Club - Check out a Hero Factory Summer Sneak Preview! - A special teaser for the summer 2013 sets (showing silhouettes of Bruizer, Mark Surge, and Nathan Evo).
- Issue 2 2013/March-April-May 2013 issue in Netherlands and France - Pages 20 and 21 (France?) - The Attack on Makuhero City. Features Furno XL and Bulk fighting Pyrox, Bruizer, and a swarm of Brains.
- July-August 2013
- Page 2 - Battle the Brains! - A premise of the Heroes fighting the Brains.
- Page 3 - Lego.com/Club - Discover Hero Factory Alternate Universes, where Nothing is What you expect! - Promotes Dangerous Dimensions, which was in LEGO Club Inside Scoop.
- Pages 4 and 5 - High-Flying Battle for Makuhero City! - A battle between Dragon Bolt and Jet Rocka. It also details both characters and tells their sets' functions.
- Page 6 - Enter the LEGO Hero Factory Brain Attack Building Contest!
- Page 31 - Hero Factory Brain Attack Game - a section in the page promotes the online game Brain Attack, as it has two screenshots from the game.
- Issue 3 2013/June-July-August 2013 issue in UK - The cover is the same as the July-August US issue.
- Page 6 - "Beware the Brain Attack!"
- Page 7 - "Enter the LEGO Hero Factory Brain Attack Building Contest!" - This version has a different description.
- Issue 3 2013/June-July-August 2013 issue in Netherlands - Page 23 has a picture of Dragon Bolt, used as a preview of Hero Factory's summer 2013 sets.
- September-October 2013
- Page 14 - The Fury of Laval! - Features a set combiner of Furno XL and CHI Laval from LEGO's Legends of Chima. The LEGO Club Team asked LEGO model designers to the two action figure sets into the combiner. The combiner is a larger version of CHI LAVAL, and he wears Furno's cape. He is said to have the "power of flame", which belongs to Furno. The page provides a Club Code, SWORD, that can unlock the model's building instructions. The building instructions have currently been lost.
- Page 22 - LEGO Hero Factory Game - a section in the page promotes the Brain Attack game. It has two different screenshots from the game.
- Issue 4 2013/September-October 2013 issue in UK (?) and Netherlands - Page 13 - Build a Brain Trap! - A non-canon comic where Surge captures Brains to have them be studied in Hero Factory, but he has to fight Dragon Bolt, who is interfering him. The comic also tells how to trap a Brain.
- November-December 2013
- Page 9 - The first half of Double Dragon Danger!
- Page 19 - The LEGO Hero Factory Brain Attack Building Contest Winners! - Presents the list of five winners from the LEGO Hero Factory Brain Attack Building Contest.
- Edition 5 2013/November-December 2013 issue in UK and Netherlands - Page 23 has a picture of the Evo XL Machine, used as a preview of the 2014 story arc.
- March-April 2014
- Pages 26 and 27 - The Battle has Begun - features a picture of a battle between the Alpha 1 Team Heroes in Battle Machines and the Jumpers, both normal and mutated, in Antropolis City.
- Page 28 - Ultra Evo XL Machine to the Rescue! - features shows a picture of the set combiner of Evo XL Machine and four other Battle Machines in the early 2014 set wave.
- Edition 2 2014/March-April-May 2014 issue in UK and Netherlands - Back cover - Furno in the Furno Jet Machine, Stormer in the Stormer Freeze Machine, and Rocka in the Rocka Stealth Machine fight a Flyer Beast, a red and black normal Jumper, an orange and black one, and a green and black one.
- July-August 2014
- Pages 36 and 37 - Battle in the Underground Cavern of Fear! - The Heroes fight against the Queen Beast. Surge and Rocka use their Battle Machine called the Surge & Rocka Combat Machine to fight the queen. Page 37 features a crossword puzzle.
- Pages 38 and 39 - Can You Stop the Invasion? - Furno, Evo, and Stormer using their Battle Machines to fight against a Splitter Beast. It also shows information from the Heroes' bios in the 2014 versions of HeroFactory.com, and tips for the online game Invasion From Below.
- September-October 2014 - Pages 34 and 35 - Showdown Beneath the Surface! - The Heroes fight the set combiner of the summer Beast sets. Natalie Breez and Rocka use the set combiner of the three of the summer Battle Machine sets to fight the beast while having the back of the Battle Machine's back face the front. The Battle Machine and beast each have their statistics, which tell about its fighting skill, strength, toughness, and intelligence.
The LEGO Club website featured interactive online versions of the magazine issues in 2012-2013. Only the early 2012 issues were preserved in Web Archives.
Club Codes
From 2010 to 2013, LEGO used digital codes called Club Codes that can be entered in the Magazine section of LEGO.com to unlock exclusive content for Hero Factory, which are promotional posters, halves of the main Breakout comics, codes for the Breakout game, instructions for two combi models, instructions for a contest, and three guides for the Breakout game's summer levels. Club Codes could be found in LEGO Magazines. After Hero Factory got canceled and the Lego website got drastically changed, some of the content is lost, but the rest has been preserved in this wiki.
Books
2010

Two activity books were released to promote the Hero Factory story in 2010. These books, translated into Polish language, were published by the AMEET publishing company. They were written by Greg Farshtey. Each one has much content, including a story by Farshtey and a comic.[BZPower - Two Hero Factory Books Inbound (November 13, 2010)] Each of the books has 32 pages. Each of the stories is split into two. One has a third-person perspective and the other had a first-person perspective. Both stories and both comics have minor events that are not referenced by other media. The books are:
2011
An English language activity book was made available on the LEGO Shop in 2011:
- 853083 Hero Factory Mission Log Book

2012
Starting a new series devoted to untold minor aspects of the Hero Factory story, two chapter books were released in 2012. These were written by Greg Farshtey and published by Scholastic. Each chapter book was released every two months. The two chapter books take place after the events of Episode 9: Breakout Part 2, though the second book is primarily about a mission that happened before Mission: Von Nebula happened. The books are:
Additionally, two Hero Factory DK Readers books were written by Shari Last and published by Dorling Kindersley. Both of the books have the characters from Hero Factory's 2012 story arc and summarize the plots of Episode 8: Breakout Part 1 and Episode 9. The DK Readers books are:
2013
The Secret Mission book series continued in 2013 with three other chapter books. These were also written by Greg Farshtey and published by Scholastic. The three chapter books take place after the events of Episode 10: Brain Attack. They are:
Two more Hero Factory DK Readers books that were written by Catherine Saunders and published by Dorling Kindersley were released in July. These books have the characters from the 2013 sets and tell the plot of Episode 10. The DK Readers books are:
The first (and only) sticker activity book for Hero Factory was published (and possibly written) by DK Publishing and released in July 15, 2013:
- Ultimate Sticker Collection

The book has 96 pages and more than reusable 1000 stickers. Its reading level is ages 5 and up. It has content from Hero Factory's 2011-2013 story arcs. Here is the description of the sticker book in Amazon.com: "Young fans can meet all of their favorite heroes and villains of LEGO Hero Factory in this Ultimate Sticker Collection from DK. With more than 1,000 reusable stickers featuring the characters, vehicles, and more, this collection is a must-have for every LEGO fan."
The first (and only) guidebook for Hero Factory was written by Greg Farshtey and released in August 2013:
The reason why the events of the Secret Mission books are not acknowledged by most media that were released after them is unknown, but it is probably because the events are minor and secret missions. Dangerous Dimensions and Face Off: Makuro's Secret Guidebook did mention the events of the Secret Mission books, though. The Hero Factory corporation does not want to attract attention from people of the galaxy about the secret missions, as evidenced in Secret Mission 2: Legion of Darkness and the guidebook.
The Secret Mission books, DK Readers books, and the guidebook have some errors, most of them contradicting some aspects in the Hero Factory story. It is said that Kelly McKiernan, known as "Binkmeister" in BZPower and who worked on BIONICLE and Hero Factory's websites, said that the Secret Mission books are not canon, but Dangerous Dimensions and Face Off: Makuro's Secret Guidebook reference to them, which makes this fact disputable, so it can be assumed that the books are semi-canon.[Hero Factory 2014 Dissussion]
Fan Contributions

For BIONICLE fansite BZPower's 53rd BIONICLE-Based Creations contest, entrants were asked to build a robot creation, which instead of being voted upon by the members, was to be judged by LEGO. Member Varderan created the winning entry, which he called Silver. The robot later appeared in the Hero Factory television episodes as a robotic menace from Preston Stormer's past.
Contests
LEGO Magazines
In LEGO Magazines, there were many contests that encouraged LEGO builders to build Hero Factory creations to win various prizes. They are:
- November-December 2010 issue of the LEGO Magazine - LEGO Hero Factory Building Challenge - Five winners received Lego Gift Cards each worth up to $100. They were due January 15, 2011. The winners were announced in the May-June 2011 issue of the LEGO Magazine.
- May-June 2012 issue of the LEGO Magazine - LEGO Hero Factory Building Challenge - The challenge's full details and rules were held in LEGOclub.com, and they could only be accessed through the Club Code, FACTORY. The winners were due June 7, 2012.
- July-August 2013 issue of the LEGO Magazine - LEGO Hero Factory Brain Attack Building Contest - Five winners received LEGO Gift Cards each worth up to $100 (In the Edition 3 2013/June-July-August 2013 issue in UK and Netherlands, the prizes were a family pass to Legoland Windsor and two Hero Factory sets (called "characters"). They were due August 7, 2013. The winners were revealed in the November-December 2013 issue of the LEGO Magazine.
Other
- On January 14, 2010, when Hero Factory was revealed, there was a contest that was shown in ToyFare Magazine issue #151 by a publishing company called WizardWorld. The magazine said: "there’s an alternate cover featuring Lego’s top secret new line Hero Factory that’s SO top secret I’m not going to show it to you yet." In addition, WizardWorld had the contest, where they revealed set descriptions and pictures of the six Hero canister sets in 2010. WizardWorld revealed pictures of all but 7164 Preston Stormer in Twitter during the time.[LEGO Hero Factory Revealed (January 14, 2010)]
- On August 21, 2010, there was an art contest where entrants were to draw an alternate cover for a Hero Factory comic, with prizes to be awarded to the winners. This is located in an advertising page in a comic book called Superman/Batman #74.[BZPower - Hero Factory Art Contest (August 21, 2010)][Hero Factory art contest page][Hero Factory art contest page (archived)][HeroFactoryContest.com]
- On August 27, 2010, there was a contest held by Nick.com, where one had to answer a question on a certain page, and they would need a Nick.com account to do it. The prizes were 20 Hero Factory packs that had the 2010 Preston Stormer set and 7147 XPlode. This contest was only for residents of New Zealand.[Win Hero Factory sets at Nick.com (August 27, 2010)]
- On April 12, 2011, LEGO donated five Hero Factory Recon gift cards to BZPower. BZPower had its first Hero Factory building contest. The challenge involved building a beast that one's Hero Factory Recon hero may encounter on Quatros with at least ten Hero Factory-exclusive parts. Winners will receive one of the five gift cards. Full details and contest rules were available in a BZPower forum.[BZPower - BZP's First Hero Factory Building Contest (April 12, 2011)] The contest ended on October 16.[BZPower - Hero Factory Recon Building Contest Voting Re-Begins (October 15, 2011)]
- There was a speed building competition in LEGOLAND Discovery Center in Chicago in 2011. It was during an event called LEGO Hero Factory Weekend Fun. It was announced in LEGO Chicago's blog on May 23, 2011.[LEGO Hero Factory Weekend Fun]
- On April 15, 2012, the LEGO Club website had an Inside Scoop about an event going on at LEGO Brand Retail Stores from April 16th to May 20th. Contestants were told to "choose Hero Factory elements to build and customize your own hero or villain ready for battle." The contestants had to be ages six to fourteen to participate, though.[BZPower - Build Your Own Hero Factory Character at LEGO Stores (April 15, 2012)]
San Diego Comic Con 2010
From July 25, 2010, Hero Factory was presented in San Diego Comic-Con. It had a panel from 1:45 pm – 2:45 pm in Room 6DE. People there dressed up as Hero Factory characters. Attendants were given a sneak peek of Hero Factory. They met a product designer, got a firsthand look at the 2010 sets, learned the backstory on Hero Factory, and got a sneak peek of the television series.[BZPower - Westward, (Leg-)Ho! (July 17, 2010)] They were also given copies of Comic 1: Trials of Furno.
Mural
On February 17, 2011, a Hero Factory-themed attraction was opened in LEGOLAND California. Fans were told to use LEGO bricks to build a large mural of the Hero Factory logo.[LEGO Hero Factory Launch at LEGOLAND California (YouTube)] After the mural was finished, the attraction had a grand opening that featured the unveiling of the mural in May 17, 2011.[BZPower - Hero Factory Comes to LEGOLAND California (May 17, 2011)][LEGO Club Inside Scoop - HERO FACTORY...Californian style!]
Tongal
Crowdsourcing website Tongal did three contests where fans made non-canon videos for Hero Factory:
- Hero Factory Video Project - On February 1, 2012, Tongal announced a contest where fans made seven videos that feature 2012 sets. The idea was pitched on February 21. The contest ended on April 30.[Hero Factory Video Project on Tongal.com] After the contest was over, the seven winning videos were shown by LEGO through YouTube.
- Cleatus & LEGO Hero Factory Web Series - On August 6, 2012, Tongal announced a crossover project between Fox Sports and LEGO, featuring Hero Factory characters. The winner of the contest designed a three-episode web series featuring Hero Factory and the Fox NFL Sunday mascot, Cleatus, who plays football for the Hero Factory. The idea was pitched on September 17. A pilot for the web series was announced on October 15. The contest ended on February 1, 2013.[Cleatus & LEGO Hero Factory Web Series on Tongal.com]
- LEGO Hero Factory: The Next Saga - On May 23, 2013, Tongal announced a contest where fans made seven videos that feature 2013 sets. The idea was pitched on June 24. The contest ended on September 25.[LEGO Hero Factory: The Next Saga on Tongal.com] After the contest was over, the winning videos were shown by LEGO through YouTube and HeroFactory.com. Unlike the other contests, this page does not have a list of submissions for an unknown reason. One of the videos, "Makuhero City Needs You!" came in third place.["Makuhero City Needs You!"]
Lego Club Inside Scoop Pages
Pages that were made by Lego Club Inside Scoop. They are:
- Build a Hero and Defeat the Evil Brains! - An event where you had to build a Hero or villain. The contest went from June 10, 2013 to July 28, 2013.[Build a Hero and Defeat the Evil Brains!]
- INVASION FROM BELOW! WHO WINS? YOU DECIDE! - A page where you use an instruction manual called "Hero Factory Story Maker" to make your own Hero Factory comic or story. The page was released on September 21, 2014.[INVASION FROM BELOW! WHO WINS? YOU DECIDE!]
Trivia
- On January 13, 2012, Advance, a major Lego contractor group, announced that they will launch a new Hero Factory project "soon that will have some social media elements built into it".[Hero Factory brainstorm] This project never came into fruition unless Tongal's projects are that.
- On July 3, 2012, Hero Factory: Breakout won a Grand Prix Award from an annual event in United Kingdom called New Media Age Award.[BZPower - Breakout Wins New Media Age Award (July 3, 2012)]
- Hero Factory had a Facebook page. Since Hero Factory got canceled, the Facebook page was shut down on September 21, 2014.[BZPower - Official Hero Factory Facebook Page Shut Down]